With the brand’s latest hybrid powertrain, as found in the 2023 Toyota Prius, Toyota has been awarded Best Green Innovation for the second year in a row.
Toyota has been at the forefront of hybrid systems since the introduction of the first Prius in 1997. The 2023 model includes a larger, 2-litre engine, a new lithium-ion battery, a new front power control unit, weight reductions and other changes to boost power and fuel efficiency and make the vehicle more enjoyable to drive.
Even as full-EVs rise in popularity, hybrids remain an important, practical and affordable means of reducing vehicle emissions. That’s witnessed by the high numbers of Canadian consumers who opt for mainstream hybrid models like those produced by Toyota, whose fifth-generation hybrid powertrain has been voted AJAC’s Best Green Innovation for 2023.
