2023 Best Technical Innovation – Range Rover Sport Adaptive Off-Road Cruise Control

AJAC’s Best Technical Innovation award for 2023 goes to Range Rover for its Adaptive Off-Road Cruise Control, which is standard on the 2023 Range Rover Sport. This new technology helps drivers to navigate tricky terrain by maintaining steady progress according to the ground conditions. When one of four comfort settings is selected using a steering-wheel switch, the system will intelligently adjust the vehicle speed, allowing the driver to focus on steering.

Sensors monitor every aspect of the vehicle and its movement to understand the terrain, whether it’s on a gradient, ice, uneven rocks or in deep snow. The system then modulates the speed accordingly, for example by automatically reducing speed on side slopes.

AJAC jurors recognized this new technology for its ability to assist inexperienced drivers in making safe progress off-road and in demanding winter conditions.